If you’re looking to buy a new Dooney and Bourke bag, it’s important to know the serial number. The serial number is located on the bottom of the bag near the bottom zip closure. You can also find the serial number on the Dooney and Bourke website or in the product manual. To check your bag’s serial number, open it up and look for a small, white tag with black lettering. The tag will have your bag’s model name and serial number printed on it. If you don’t see a tag, your bag may not have one or it may have been removed. In that case, you can contact Dooney and Bourke customer service to get a replacement tag or product manual. ..